CFO Anywhere
Back to insights · Running the business · 4 min read

What we usually see when a founder hires their first controller

Business owner

By Chris Greco, Founder and President.

When a founder hires their first controller, they usually hire well and then ask the person to do CFO work they were not hired for: the forecast, the bank, the pricing decision. The controller does the close and improvises the rest.

The founder assumes the finance function is handled. The controller assumes the founder is making the strategic calls. Nobody is doing the forward-looking work, and the first sign is a cash surprise.

Keep the controller. Give them a CFO to work with, a monthly review, and a forecast they help build. Most first controllers get better fast with someone senior in the room once a month.

Business owner

Chris Greco

Founder and President, CFO Anywhere. CFO for owner-led companies since 2002. Executive MBA, Gies College of Business, University of Illinois.

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Tell us what's going on. We'll tell you what we see

One conversation with Chris, no deck. He'll tell you what he sees and what it would take to fix it, including if the answer is that you don't need a CFO yet.

Business owner

Chris Greco, Founder and President.
Your first call is with him, not a sales team.

Talk with Chris